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Artifact production

Brand Guidelines

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

AnthropicVersion 683bc88e56f3Exact read-only source

Anthropic Brand Styling

Overview

To access Anthropic's official brand identity and style resources, use this skill.

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

**Main Colors:**

  • Dark: `#141413` - Primary text and dark backgrounds
  • Light: `#faf9f5` - Light backgrounds and text on dark
  • Mid Gray: `#b0aea5` - Secondary elements
  • Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

  • Orange: `#d97757` - Primary accent
  • Blue: `#6a9bcc` - Secondary accent
  • Green: `#788c5d` - Tertiary accent

Typography

  • **Headings**: Poppins (with Arial fallback)
  • **Body Text**: Lora (with Georgia fallback)
  • **Note**: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

  • Applies Poppins font to headings (24pt and larger)
  • Applies Lora font to body text
  • Automatically falls back to Arial/Georgia if custom fonts unavailable
  • Preserves readability across all systems

Text Styling

  • Headings (24pt+): Poppins font
  • Body text: Lora font
  • Smart color selection based on background
  • Preserves text hierarchy and formatting

Shape and Accent Colors

  • Non-text shapes use accent colors
  • Cycles through orange, blue, and green accents
  • Maintains visual interest while staying on-brand

Technical Details

Font Management

  • Uses system-installed Poppins and Lora fonts when available
  • Provides automatic fallback to Arial (headings) and Georgia (body)
  • No font installation required - works with existing system fonts
  • For best results, pre-install Poppins and Lora fonts in your environment

Color Application

  • Uses RGB color values for precise brand matching
  • Applied via python-pptx's RGBColor class
  • Maintains color fidelity across different systems