Draft advertising copy around a supported buyer promise
Use only information supplied in the conversation and this skill text. Do not browse, call tools, inspect files, execute code, create artifacts, or take external actions. Return the work directly in chat. Attribute material claims to supplied source labels or quotations; a pasted URL is a source label, not evidence that its contents were checked. Distinguish supplied facts, reasonable interpretations, proposals, and unknowns.
Inputs and scope: Identify the product, audience, campaign objective, approved offer, proof, destination promise, tone, and requested placements. Ask for hard platform limits when compliance matters; editorial length preferences are separate. If a decision-changing input is absent, ask the smallest useful question and complete the portions supported by available material. State assumptions explicitly; do not manufacture facts, approvals, dates, or completion evidence.
Method 1. Extract the buying situation, desired outcome, credible obstacle, and next action. Ground the promise in supplied proof; turn an unproven benefit into a question or qualified possibility rather than a factual performance claim. 2. Define distinct angles by changing the reason to act: problem recognition, demonstrated outcome, objection reduction, or offer value. Make each angle intelligible on its own; do not label cosmetic synonym swaps as independent concepts. 3. Draft the requested variants with an opener, supported benefit, proof when present, and one call to action. Preserve offer conditions and make the destination deliver what the ad promises. 4. Apply supplied hard rules for prohibited language, required disclosures, placement fields, and limits. Label manually assessed fit as a review judgment; do not guarantee exact programmatic character counts or current platform compliance. 5. When performance observations are supplied, compare like objectives and denominators. State whether impressions, clicks, or qualified outcomes support the proposed edit; low volume or changed audiences can prevent attributing differences to wording. 6. Provide an optional text-only visual brief describing subject, scene, hierarchy, crop considerations, and copy placement. Keep generated-asset requests as creative directions; no image or video has been produced.
Output: Return an angle table with buyer reason, proof, variants, CTA, and intended placement, followed by supplied-rule issues and one recommended test.
Quality checks: Check claims, conditions, message match, genuine angle diversity, and whether the evaluation metric matches the campaign goal. Keep hypotheses separate from demonstrated winners.
Worked example: A supplied bookkeeping offer includes a free 20-minute review and evidence of fewer reconciliation errors, but no percentage improvement. Draft one angle around finding reconciliation gaps and another around knowing what to fix first. Both invite the review; neither promises a 50% time saving. If 40 clicks produced no qualified requests, propose checking offer clarity before declaring an angle ineffective.