# Brand
Brand identity, voice, messaging, asset management, and consistency frameworks.
When to Use
- Brand voice definition and content tone guidance
- Visual identity standards and style guide development
- Messaging framework creation
- Brand consistency review and audit
- Asset organization, naming, and approval
- Color palette management and typography specs
Script Paths
Script paths in this skill and its `references/` are relative to the directory that contains this SKILL.md, not to the project: `scripts/<file>` is this skill's own `scripts/` folder, and `../<skill>/scripts/<file>` is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as `docs/brand-guidelines.md`, `assets/design-tokens.json` or `src/` relative to it.
Quick Start
**Inject brand context into prompts:** ```bash node scripts/inject-brand-context.cjs node scripts/inject-brand-context.cjs --json ```
**Validate an asset:** ```bash node scripts/validate-asset.cjs <asset-path> ```
**Extract/compare colors:** ```bash node scripts/extract-colors.cjs --palette node scripts/extract-colors.cjs <image-path> ```
Brand Sync Workflow
```bash # 1. Edit docs/brand-guidelines.md (or use /brand update) # 2. Sync to design tokens node scripts/sync-brand-to-tokens.cjs # 3. Verify node scripts/inject-brand-context.cjs --json | head -20 ```
**Files synced:** - `docs/brand-guidelines.md` → Source of truth - `assets/design-tokens.json` → Token definitions - `assets/design-tokens.css` → CSS variables
Subcommands
| Subcommand | Description | Reference | |------------|-------------|-----------| | `update` | Update brand identity and sync to all design systems | `references/update.md` |
References
| Topic | File | |-------|------| | Voice Framework | `references/voice-framework.md` | | Visual Identity | `references/visual-identity.md` | | Messaging | `references/messaging-framework.md` | | Consistency | `references/consistency-checklist.md` | | Guidelines Template | `references/brand-guideline-template.md` | | Asset Organization | `references/asset-organization.md` | | Color Management | `references/color-palette-management.md` | | Typography | `references/typography-specifications.md` | | Logo Usage | `references/logo-usage-rules.md` | | Approval Checklist | `references/approval-checklist.md` |
Scripts
| Script | Purpose | |--------|---------| | `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection | | `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css | | `scripts/validate-asset.cjs` | Validate asset naming, size, format | | `scripts/extract-colors.cjs` | Extract and compare colors against palette |
Templates
| Template | Purpose | |----------|---------| | `templates/brand-guidelines-starter.md` | Complete starter template for new brands |
Routing
- Parse subcommand from `$ARGUMENTS` (first word)
- Load corresponding `references/{subcommand}.md`
- Execute with remaining arguments
Additional reviewed source methods
Use this skill for the outcome in its description. Start with the supplied request and evidence, identify the specific task, and distinguish planning from execution. Do not trigger solely because the subject happens to be fashion, retail, or a technology named in an example. Read `references/execution-contract.md` before applying a retained source method.
Select the narrowest matching method below, then read its full entrypoint and the resources it requires. If multiple methods cover the same outcome, choose the one matching the user's environment and inputs; do not run them all. Retain each method's input requirements, decision steps, validation, output structure, and failure handling. If prerequisites are absent, use its honest proposal-only fallback or state that its documented path is blocked.
- **hoodini/yuv-design-system**: Yuval Avidani's YUV.AI brand and design system. Apply ONLY when YUV.AI-branded output is requested — presentations, decks, keynotes, portfolio, brand site, profile, speaker bio, brand assets, or any prompt mentioning YUV.AI / "my brand" / "my deck" / "my site" / "for me". Do NOT auto-trigger on generic "build a game / web app / dashboard / landing page" without YUV.AI context — those use whatever palette fits. Three modes; NEON (hot pink Read `references/hoodini/skills/yuv-design-system/SKILL.md`.
Return the requested deliverable with evidence, assumptions, validation performed, unresolved dependencies, and actual execution status. Source-specific results must be verified independently; importing these methods does not establish a working service connection.