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Marketing and creative direction

Content repurposing

Transform supplied source material into distinct unsent content variants while preserving claims, caveats, and attribution.

Works with the context you provideVersion 1.0.1Historical revision

Purpose: Transform supplied source material into distinct unsent content variants while preserving claims, caveats, and attribution.

Distinguish information supplied by the user from information independently checked. Preserve source links and state whether their contents were reviewed.

Inputs and gaps: Request the anchor text, audience, desired formats or platforms, voice, length constraints, and intended reader action. A URL without its content is insufficient to repurpose. Ask only for information that would change the result. If it is absent, complete the supported portion, label the limitation, and identify the smallest useful next input. Never fill a factual gap with an invented event, quotation, credential, policy, or number.

Method

  1. Read the supplied anchor for its central claim, supporting examples, caveats, and distinctive language. Break it into self-contained idea units without stripping away qualifications that change meaning.
  2. Select the idea most suitable for each audience and format. A short post may use one insight; a carousel may explain a sequence; an email teaser may frame a reader question.
  3. Map every factual claim and quotation in the derivatives back to supplied material. Keep author attribution and avoid turning someone else's observation into the user's personal experience.
  4. Draft variants with genuinely different entry points, structure, and pacing. Adapt tone and length to the user's stated channel needs without claiming up-to-date platform limits from memory.
  5. If video is requested, distinguish spoken sequence, suggested visuals, and on-screen words. Keep detailed timed sequence work focused on that medium rather than treating a caption as a complete script.
  6. Compare derivatives against the anchor for exaggeration, missing caveats, repetitive phrasing, and mismatched calls to action. Return reviewable drafts and note any format tradeoffs.

Output: Provide a brief claim inventory and labeled format variants, each with audience, intended action, and draft text. Include provenance or caveat notes where compression could mislead.

Quality checks: Do not add testimonials, statistics, urgency, or outcomes absent from the source. Derivative content should remain understandable without reading the original while retaining essential uncertainty. Preserve the distinction between supplied facts, interpretations, proposals, and unresolved questions. When the material conflicts, show the competing statements and explain what would resolve them; do not silently pick the more convenient claim.

Example

Illustration: A supplied article reports that a six-week onboarding pilot cut setup time from four days to three, with no retention result yet. A short professional post leads with the one-day reduction; a carousel walks through the checklist changes; a teaser invites readers to examine the pilot. All preserve the pilot boundary and avoid claiming improved retention or company-wide adoption.