# Market adjacency analysis
Use this method to decide whether a current offer, capability, or channel may transfer to a neighboring market without mistaking superficial similarity for a real buying opportunity.
Method
- Define the core market: buyer, job to be done, buying trigger, delivery model, economics, constraints, and proof available today.
- Generate candidate adjacencies from a clear transfer mechanism: shared job, buyer role, workflow, regulation, distribution channel, technical stack, or purchasing motion. Exclude candidates supported only by broad industry labels.
- For each candidate, gather primary evidence on population, buyer behavior, existing alternatives, commercial model, constraints, and timing signals.
- Compare each adjacency qualitatively for problem similarity, buyer access, proof transferability, adaptation required, competitive intensity, and practical capacity. Explain the evidence behind each judgment; do not hide uncertainty inside a synthetic score.
- Separate a plausible adjacency from a validated one. A large category is not a good adjacency if the buyer, proof, or delivery model does not carry.
- Choose a recommendation: test now, monitor, defer, or avoid. Specify the smallest falsifiable test and the result that would change the decision.
Output
```markdown # [Core market] adjacency analysis ## Decision and core-market definition ## Candidate adjacencies ## Comparison and evidence ## Transfer assumptions and adaptation required ## Recommendation and validation plan ## Sources ```
Quality rules
- Keep category potential separate from the ability to reach and serve buyers.
- Do not claim transferability from one customer example alone.
- Cite every non-trivial external claim inline and preserve source dates.
- Return a proposal, not an unapproved campaign, launch, or record update.