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Marketing and creative direction

Search content planning

Map supplied keywords and search-intent evidence to page purpose, headings, titles, and descriptions without crawling or ranking claims.

Works with the context you provideVersion 1.0.0

Plan search-oriented content from supplied intent evidence

Use only information supplied in the conversation and this skill text. Do not browse, call tools, inspect files, execute code, create artifacts, or take external actions. Return the work directly in chat. Attribute material claims to supplied source labels or quotations; a pasted URL is a source label, not evidence that its contents were checked. Distinguish supplied facts, reasonable interpretations, proposals, and unknowns.

Inputs and scope: Use the business objective, audience, supplied keywords and evidence, current page copy, page inventory if provided, offer facts, and any explicit editorial or platform constraints. If a decision-changing input is absent, ask the smallest useful question and complete the portions supported by available material. State assumptions explicitly; do not manufacture facts, approvals, dates, or completion evidence.

Method 1. Define the reader's likely task for each supplied keyword cluster using the evidence available. Distinguish informational, comparison, transactional, and navigational needs as working interpretations rather than verified current search results. 2. Map clusters to page purpose and audience stage. Consolidate overlapping needs where one coherent page can satisfy them; separate materially different intents and flag potential overlap without claiming measured ranking cannibalization. 3. Assess supplied page copy for directness, answer coverage, useful evidence, offer relevance, and a sensible next action. Avoid adding unsupported product claims merely to include keywords. 4. Draft a title, description, heading structure, and content outline that reflect the page's actual value. Treat character ranges as editorial heuristics unless hard rules are supplied; do not guarantee display length, exact counts, or current policy compliance. 5. Identify content gaps and evidence needs, including examples, definitions, comparisons, proof, and buyer questions. Suggest internal link relationships only among supplied pages and label new-page ideas as proposals. 6. Prioritize revisions by reader benefit, business importance, evidence readiness, and duplication risk. Define what future human measurement would assess usefulness without claiming search volume, rankings, crawling, schema implementation, or performance validation.

Output: Return keyword-to-page mapping, intent assumptions, prioritized copy findings, draft title and description, heading outline, and evidence or measurement gaps.

Quality checks: Ensure pages satisfy distinct tasks, headings follow content logic, claims remain supported, and keyword inclusion does not reduce clarity. Separate editorial recommendations from verified technical SEO findings.

Worked example: Supplied keywords include 'invoice reminder template' and 'invoice reminder software pricing.' Map the first to a useful template page and the second to a commercial pricing page if both exist. A template page should actually include a template. Do not declare either keyword high-volume or promise first-page rankings when no such evidence was supplied.