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Marketing and creative direction

Content strategy

Plan content strategy, content pillars, topic clusters, editorial calendars, blog strategy, content marketing roadmaps, and what to write about. Use when the user asks for content ideas, blog topics, topic clusters, content planning, content pillars, content marketing, or does not know what content to create. For individual pieces or channel execution, name the appropriate specialist workflow.

Works with the context you provideVersion 3.1.0

# Content Strategy

Use this method to decide what content should exist, why it should exist, and how it connects to qualified attention and measurable learning. It produces a strategy and calendar; it does not research live search results, configure a platform, publish content, or claim business impact without supplied evidence.

Context and intake

Use supplied offer, audience, customer language, approved positioning, existing content, performance evidence, and production capacity before asking for more. Ask only for gaps that materially change the strategy:

- primary goal: traffic, leads, authority, sales enablement, retention, or assisted conversion; - common customer questions, objections, and buying triggers; - competitors or reference brands; and - available writers, subject-matter experts, design, video, budget, and cadence.

If momentum matters more than precision, state assumptions and produce a first-pass plan.

Workflow

1. **Frame the business problem.** Summarize audience, offer, demand state, and content goal. 2. **Choose three to five content pillars.** Tie each pillar to a buyer problem and the offer. 3. **Separate searchable and shareable ideas.** Searchable content captures existing demand; shareable content creates or spreads demand. 4. **Map topics by buyer stage.** Use awareness, consideration, decision, implementation, and retention. 5. **Prioritize.** Score ideas by customer impact, content-market fit, search potential, and resource fit. 6. **Turn the plan into a calendar.** Recommend a realistic first four to eight weeks. 7. **Define learning.** For each priority topic, state the hypothesis, metric, and proposed record for the host's experiment or measurement process.

Content types

Use searchable content when people are actively looking for answers: use-case pages, problem guides, comparisons, templates, glossaries, tutorials, and hub-and-spoke guides. Use shareable content when the brand needs a stronger point of view or distribution: reasoned essays, operating notes, original data, case studies, expert roundups, named frameworks, and behind-the-scenes stories.

Prioritization model

Score each idea from 1 to 10:

  • customer impact, 40%: frequency, urgency, emotional weight, and value;
  • content-market fit, 30%: direct tie to the offer and distinctive authority;
  • search potential, 20%: demand, long-tail depth, intent, and competitive gap;
  • resource fit, 10%: ability to produce well now.

Output format

```markdown ## Strategy Frame - Audience: - Goal: - Demand state: - Constraints:

## Content Pillars 1. [Pillar] — [why it matters]

## Priority Topics | Topic | Searchable/Shareable | Buyer Stage | Format | Why Now | Priority |

## Cluster Map [pillar → subtopics → internal links]

## First 4–8 Weeks | Week | Content | Goal | Owner/Inputs |

## Measurement - Leading indicators: - Conversion indicators: ```

Quality rules

- Do not recommend content detached from the offer. - Use supplied customer language rather than inventing buyer pain. - Prefer fewer, stronger pillars over a broad list. - Explain why each topic deserves production time and what should wait. - Name content that should not be created yet when it lacks buyer relevance, proof, or production capacity. - If site architecture or CMS choice is in scope, read `references/headless-cms.md` and make only an advisory recommendation from the supplied requirements. Configuration and migration belong to the host's owning implementation workflow. - Treat volume as a means, not the goal; distinguish observed impact from a hypothesis that needs measurement.

Reference files

- `references/headless-cms.md` — CMS selection, content modeling, editorial workflow, and when a blog is enough.