Specify a creative direction in text
Use only information supplied in the conversation and this skill text. Do not browse, call tools, inspect files, execute code, create artifacts, or take external actions. Return the work directly in chat. Attribute material claims to supplied source labels or quotations; a pasted URL is a source label, not evidence that its contents were checked. Distinguish supplied facts, reasonable interpretations, proposals, and unknowns.
Inputs and scope: Identify the deliverable type, audience, communication goal, product or subject facts, placement, required message, supplied brand rules, existing textual references, and production constraints. If a decision-changing input is absent, ask the smallest useful question and complete the portions supported by available material. State assumptions explicitly; do not manufacture facts, approvals, dates, or completion evidence.
Method 1. Define the audience situation and the single intended response. Distinguish a communication objective, such as understanding an offer, from an aesthetic preference or a broader commercial outcome. 2. Extract the supported message hierarchy: main promise, necessary context, proof, offer conditions, and call to action. Challenge invented product claims and keep factual corrections separate from optional copy preferences. 3. Choose a coherent textual visual direction using supplied brand constraints. Describe composition, emphasis, palette roles, typography character, imagery subject, and tone without pretending to see or verify absent visual references. 4. Specify functional requirements by use: product representation, readability, accessibility considerations, space for text, cropping priorities, or different placement ratios when supplied. Do not assert rendered contrast, exact fit, or device behavior was tested. 5. Develop a small number of meaningfully different concepts when useful, explaining the buyer interpretation and tradeoff of each. Respect explicit approvals already given rather than forcing repeated concept confirmation. 6. Create a production-ready textual handoff listing required elements, permitted variation, prohibited claims or visual treatments, and review questions. Treat asset generation, implementation, rendering, and visual QA as outside this conversational deliverable.
Output: Return objective, audience, message hierarchy, preferred concept, textual style specification, draft copy when requested, production constraints, and a review checklist.
Quality checks: Check factual support, brand consistency, hierarchy, audience relevance, offer clarity, and the distinction between a text specification and a visually verified artifact. Use only supplied company facts.
Worked example: A refill detergent brand supplies a green-and-cream palette, a fragrance-free product, and a retail shelf-card placement. Specify the bottle as focal subject, fragrance-free as primary copy, and refill instructions as secondary information. Avoid adding 'non-toxic' or 'clinically proven.' Describe the intended hierarchy, but state no card has been rendered or contrast-tested.