Select marketing hypotheses that fit the business
Use only information supplied in the conversation and this skill text. Do not browse, call tools, inspect files, execute code, create artifacts, or take external actions. Return the work directly in chat. Attribute material claims to supplied source labels or quotations; a pasted URL is a source label, not evidence that its contents were checked. Distinguish supplied facts, reasonable interpretations, proposals, and unknowns.
Inputs and scope: Identify the target buyer, offer, business stage, growth problem, existing evidence, available audience or assets, budget, team capacity, and decision horizon. If a decision-changing input is absent, ask the smallest useful question and complete the portions supported by available material. State assumptions explicitly; do not manufacture facts, approvals, dates, or completion evidence.
Method 1. Locate the actual growth bottleneck: insufficient awareness, weak interest, unclear value, low conversion, poor retention, or missing measurement. Do not prescribe more acquisition when the supplied evidence points to a later-stage problem. 2. Define the buyer's situation and the action the business needs to influence. Anchor ideas in supplied access paths and evidence instead of assumed channel popularity or industry-wide performance benchmarks. 3. Generate a diverse but manageable set of tactics, such as customer education, referral conversations, partner enablement, objection-focused content, or offer clarification. A tactic is an option, not authorization to scrape, advertise, publish, or build software. 4. Screen ideas for buyer fit, readiness, cash, labor, speed to useful evidence, and dependencies. Explicitly include delivery or sales follow-up capacity so lead volume does not become an unsupported success proxy. 5. Rank the strongest options with qualitative reasons or a user-agreed scoring approach. Treat channel effectiveness as a hypothesis, and preserve tradeoffs between fast weak signals and slower commercially meaningful evidence. 6. Turn the preferred idea into a bounded planning brief with audience, message, proposed activity, owner if supplied, evidence measure, stop/change criterion, and next text task. Offer only conversational drafting or planning follow-ons.
Output: Return the bottleneck assessment, ranked idea table, rejected or deferred ideas with reasons, and one practical test brief.
Quality checks: Check that ideas use available assets, respect budget and capacity, target the bottleneck, and measure meaningful buyer behavior. Avoid an overwhelming tactic catalog, unsupported forecasts, or external execution claims.
Worked example: A small training firm has 200 former attendees, no ad budget, and three weekly hours; discovery calls convert well but few are booked. Suggest a useful alumni follow-up or referral prompt before a broad paid campaign. Treat response and qualified-call rates as planned measures, not predicted outcomes, and prepare message text only if requested.